IPI Consulting Network has concluded the project “E-reputation of the Boom Festival. Analysis and evaluation of its effect in the Municipality of Idanha-a-Nova”.

The main objective of this study was the analysis of the e-reputation of Boom Festival and its effects in Idanha-a-Nova, in an era when the notoriety – vital part of a brand – is of an increasingly great importance to a territory, as it reinforces the ability to attract visitors, investors, knowledge and people, thus becoming a central element in an increasingly intense competition triggered by different territories.